Industries

FMCG (Fast-Moving Consumer Goods)

In the FMCG sector, speed and efficiency are crucial to success. Our solutions empower companies to enhance their product development, marketing, and distribution strategies — from supply chain operations to customer engagement and market visibility.

Distributor staff reviewing an order on a tablet in the warehouse while a truck is loaded

Our customers and the brands they distribute

Heineken
Philips Avent
Hersheys
Campbells
FFM
Vitagen
Kawan
Marigold
Homesoy
Seri Murni
Bluekey
drinho
Hari hari
Walch
Kicap Cap Gajah
Depex
Astra Family
TC boy
888 Tea & Coffee
Harrison
Neptune
Zebra Thailand
YTY
Spring fresh
Bunga raya
Aura
Business model

Built for how FMCG companies go to market

Brands and distributors operate under different mandates, credit terms and fulfilment models. Boostorder fits each of them.

Brand’s own sales team checking a supermarket shelf
Brand with Own Distribution Capabilities

A company that manages its own sales and merchandising field force, keeping direct control over product presentation and customer interactions across multiple channels.

Brand manager and distributor meeting over products and a tablet
Brand That Collaborates With 3rd Party Distributors

Distributors handle sales, merchandising and fulfilment across channels and regions, so the brand can focus on product development and marketing.

Operating model

Every selling motion on one platform

Boostorder caters to field sales, van sales, merchandising and promoter activity — or an integrated model that blends them. It supports customer self-service so smaller merchants raise their own POs through an automated procurement portal, and automates incoming POs from systematic retailers in general trade and key accounts.

Field sales rep taking an order on a tablet at a grocery store
Field Sales

Reps visit stores regularly, promote products, manage orders and ensure shelf presence, gathering market insight along the way.

Van sales rep handing stock from his van to a shop owner
Van Sales

Reps drive stocked vans to supply retailers directly — on-the-spot sales, delivery and inventory in a single visit.

Merchandiser arranging products on a supermarket shelf
Merchandising

Merchandisers keep products well presented and in stock, manage displays, monitor stock levels and feed back on placement.

Promoter offering a product sample to a shopper
Promoters

Promoters demonstrate products, offer samples and engage shoppers directly to drive awareness and sell-through.

Sales coordinator on a headset call at her desk
Sales Coordinator & Credit Controller

Coordinates with retailers, supports promotions, oversees credit, monitors receivables and chases timely payment.

Delivery driver getting a shop owner to sign on a phone
Delivery Crew or Driver

Delivers goods, collects returns, handles payment and submits proof of delivery — own fleet, 3PL, or a mix of both.

Sub-Industry

Categories we support

We support FMCG companies across a wide range of product categories — from Fresh and Frozen to Snacks and Beverages — with solutions that optimise sales, inventory and distribution from shelf to doorstep.

Fresh fruit and vegetables on display
Fresh
Frozen food in a supermarket freezer
Chilled & Frozen
Cooking oil, sauces and canned food on supermarket shelves
Food Essentials
Crisps and biscuits on supermarket shelves
Snacks
Packaged bread and pastries on shelves
Bakery
Cereals and instant drinks on supermarket shelves
Breakfast
Bottled water and soft drinks on supermarket shelves
Beverages
Laundry detergents and household cleaners on shelves
Household
Shampoo, body wash and toothpaste on shelves
Beauty & Health
Diapers and baby wipes on shelves
Baby Care
Pet food on store shelves
Pets
Beer cans and bottles on store shelves
Beer
Wine and whisky bottles on shelves
Wine & Spirits
Get free demo

See Boostorder on your own order flow

Tell us what you sell and which channels you sell it in. A product specialist walks through the order cycle with your products, your customers and your numbers.

30-minute session, online or at your office
Scoped to your industry and sales channels
Reply within one business day
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