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- Brand
- Distributor
Brand with Own Distribution Capabilities
A company that manages its own sales and merchandising field force ensures direct control over product presentation and customer interactions, optimizing sales strategies and enhancing brand presence across multiple channels.
Brand That Collaborate With 3rd Party Distributor
A brand working with third-party distributors leverages their expertise to spread sales and merchandising across various channels. These distributors manage fulfillment capabilities tailored to different customer operating models and geographic regions, ensuring efficient delivery and optimized inventory management. This approach allows the brand to focus on core activities like product development and marketing while benefiting from the distributor's logistical strengths.
Agency Distributor
Distributors representing a brand or agency, but not mandated to use DMS/SFA systems, manage sales and fulfillment independently. They provide credit, ensure high service levels, and their sales teams, known as Distributor Sales Reps (DSRs), optimize distribution across multiple channels and region
Agency Distributor with DMS/ SFA
Distributors manage sales and fulfillment, using mandated DMS/SFA systems from the brand or agency. They provide credit, ensure high SLA, and their sales team, known as Distributor Sales Reps (DSRs), optimize distribution across channels and regions.
Importer
Importers bring products from international markets and distribute them across various channels. They work closely with the original brand, managing sales, marketing, and distribution. Despite being distributors, they maintain a brand-like presence, ensuring product availability, providing credit, and maintaining high service levels across regions.
Van Sales
Van sales involve sales representatives driving vans stocked with products to directly supply retailers. They manage on-the-spot sales, deliveries, and inventory, ensuring immediate product availability and fostering strong customer relationships through regular visits and personalized service.
Merchandising
Merchandisers ensure products are well-presented and stocked on shelves, optimizing visibility and sales. They manage inventory, arrange displays, and monitor stock levels, ensuring that products are attractive and accessible to customers. Merchandisers also gather market insights and feedback to help improve product placement and promotional strategies.
Promoters
Promoters actively engage with customers to drive brand awareness and sales. They demonstrate products, offer samples, and provide information to potential buyers. Promoters create a positive brand experience through direct interaction, helping to boost product visibility and influence purchasing decisions.
