Digital Transformation Of FMCG/CPG Distribution | Boostorder

Future proofing CPG/FMCG distribution business with Boostorder B2B commerce digital transformation

Updated: May 22, 2019

Chong Tatt Enterprise has been in business in Penang, Malaysia for more than 40 Years. They are the authorized sole distributor of Heineken Beers since 1996 and authorized distributor of the Nestle Professional Division in Penang Butterworth


Evolving a traditional, long-standing business into a modern, efficient and process-driven company is the company’s Deputy Managing Director Mr. Ben Khor priority. In an interview with us, he stated :


“I have always been looking around for a solution like Boostorder... (to solve issues like) salesperson performance, risk of relying on manual pen and paper as well as loss of important data, information and skills when there is staff turnover ”


“As we transform digitally via Boostorder, our sales team is now able to reach out to more customers than ever before., thus allowing them to achieve their targets and hit their commission goals..Boostorder has significantly increased the productivity of our entire sales team, and the team now has more time to serve and look for new customers"


"The model of 1-salesman-1-app has provided us with unprecedented convenience and has helped us to resolve many of our long-standing problems...Through integration with our accounting software, it makes it easier to access information such as aging reports, outstanding invoices, credit terms and many more in real-time...for stock-related operations such as stock-out and delivery, the inventory system has helped us reduce the instances of wrong shipment ”

Watch the full interview below


If you're interested in Digitising your business much like Chong Tatt Ent., Please click Here to learn more and let us reach out to you.

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