Increase in sales coverage area
Established since 1942, Thong Guan Trading Sdn Bhd rised up from the humble beginnings of its founder selling tea in a bicycle, to a KLSE listed manufacturer and distributor of coffee and tea in Malaysia today.
Since then, the company has expanded their market channels and diversified their offerings by entering the plastic industry, manufacturing flexible packaging for industrial and commercial use.
Manual operation for van and field sales
Thong Guan required a solution to automate sale processes for both van and field sales, replacing the current manual operations which were inefficient and time consuming.
Lack of visibility
Having multiple channels and a large number of distributors across markets, Thong Guan’s challenge was to achieve full control and visibility over its sales operations. For the company, a platform to consolidate all field operation data is required for actionable insights.
Full visibility on customer history, seamless order placement, payment collection and task execution. Van sales team and merchandisers can capture inventory and print receipts instantly.
Easy maintenance of product and pricing, real time synchronization of sales documents from back office to off-site sales team
Full visibility on sales team and retail operations via interactive dashboards
Data and report generation frequency from monthly to daily
improvement of sales and order reconciliation
increase in coverage area without additional resources